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| 2000 Annual Conference | ||||||
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Registration Deadline: August 1, 2000 |
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September 9-15, 2000
For more information... |
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The information that follows is the most up-to-date available at this time, but is likely to change as more information is developed. Registration packets have not yet been distributed. |
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| 2000 Sponsors | ||||||
| Travel Information | ||||||
| Program | ||||||
| Registration Fees | ||||||
| Dress | ||||||
| 2000 Attendees Group Photograph | ||||||
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| Kable Fulfillment Services offers full service circulation, direct mail, subscription, and product fulfillment services to the publishing, media, and direct marketing industries. | ||||||
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The Lane Press |
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| The Lane Press, in Burlington, Vermont since 1904, provides full production and distribution services for more than 175 publications with circulations between 15,000 and 250,000. Modern single-facility services include: digital prepress, CTP, heatset web presses, multiple binding lines, in-line and wrap mailing, and back-issue fulfillment. For more information about this regional printer with a national reputation for quality and service, please call Paul Baumgart, Vice President, Sales (1-800-733-3740). Visit the Lane Press Web site. | ||||||
Pre-Press Color |
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Quebecor
World is an integrated, full-service provider of print and digital
information. The company specializes in the production and distribution of
data for the consumer magazine, catalog, direct mail, commercial, book,
directory, and retail and new media markets. Visit the Quebecor World Web site. |
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Flight |
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| Plan to arrive at Pearson International Airport (YYZ) on Saturday, September 9 (or at least on Sunday, September 10). Your return flight should be from the same airport on Friday, September 15, no earlier than 11:00 a.m. (to allow time for the bus ride back to Toronto from Muskoka that morning). | ||||||
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| Airport Express: A shuttle that costs $16.75 per person. This may take up to an hour (or more), as it stops at all downtown hotels. | ||||||
| Airport Limo: Faster and costs $38.00 per trip, cheap when shared by several riders. | ||||||
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| Toronto: Reserve your room at the Holiday Inn on King Street for the nights of September 9 & 10. Call 1-800-263-6364. There is a code for the special IRMA conference rate. If you have misplaced it, e-mail the executive director. You may also want to visit the Holiday Inn on King Web site. | ||||||
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Muskoka: Reserve your room at the Muskoka Sands Resort for the nights of September 11-14. Call 1-800-461-0236. Have your fax number handy because they will send a registration form for you to complete and return. If you have misplaced the code to get the special IRMA conference rate, e-mail the executive director. You may also want to visit the Muskoka Sands Resort Web site. |
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Just in case... |
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| You may want to consider medical insurance for the trip, unless your policy already covers you in another country. | ||||||
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Saturday, September 9 |
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| All Day | Arrivals & Check-in | |||||
| Place: Holiday Inn on King | ||||||
| Noon-10 p.m. | Hospitality | |||||
| Place: Cottage Life Office | ||||||
| 3-8 p.m. | Registration | |||||
| Place: Holiday Inn Lobby | ||||||
| 6:15 p.m. | Board of Directors Dinner | |||||
| Place: Meet in Holiday Inn Lobby | ||||||
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| 9:00 a.m. | Board of Directors Meeting | |||||
| Place: Cottage Life Office | ||||||
| 9 a.m.-1 p.m. | Late Registration | |||||
| Place: Cottage Life Office | ||||||
| 4:30-5:30 p.m. | Shuttles to the Harbour | |||||
| Dress for the Evening: Men--Jacket, tie & dress pants. Women--Dress, skirt, divided skirt or dress pants with a blouse, sweater or tunic with or without a jacket. | ||||||
| Place: Meet in Holiday Inn Lobby | ||||||
| 4:45 p.m. | Launches to Royal Canadian Yacht Club (Boats leave at 4:45, 5:15, 5:45) | |||||
| Place: Harbour | ||||||
| 6:30 p.m. | Reception, Dinner & Session: IRMA Index | |||||
| Place: Royal Canadian Yacht Club (Ballroom) | ||||||
| Who should attend: Everyone | ||||||
| Speakers: Tom Hughes & Wendela Roberts | ||||||
| 9:00-10:30 p.m. | Launches to Harbour | |||||
| Place: Royal Canadian Yacht Club Dock | ||||||
| 9:15-10:45 p.m. | Shuttles to the Holiday Inn on King | |||||
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| 7:30-8:30 a.m. | Check-out (Breakfast on your own) | |||||
| 8:45 a.m. | Travel to Muskoka Sands Resort | |||||
| Place: Meet in Lobby (Holiday Inn on King) | ||||||
| Cover Line Contest on the bus | ||||||
| 12:00 p.m. | Lunch at the Muskoka Sands Resort | |||||
| Place: Winewood | ||||||
| 1:30 p.m. | Session: Magazine Architecture | |||||
| Place: Boathouse | ||||||
| Description: How can you put together a magazine that reads well--and satisfies your advertisers' desires too? In magazine publishing, design, editorial and advertising needs can be in conflict. We'll share ideas on how to deal with those competing interests, and produce the best magazine you can. | ||||||
| Speakers: Louisa McCune, Gerianne Smart, & John Thomson | ||||||
| Who should attend: Everyone | ||||||
| 3:00 p.m. | Break | |||||
| 3:15 p.m. | Concurrent Sessions... | |||||
| Session A: Fulfillment House or In-house | ||||||
| Place: Lakeside | ||||||
| Description: Are you ready to out-source subscription fulfillment--or are there in-house software packages that could save you time and money? We'll show you how to evaluate your fulfillment needs, provide you with an overview of the benefits and drawbacks of fulfillment options, and give you the tools you need to make the right decision for your magazine. | ||||||
| Speakers: Terry Sellwood & Trevor Hutchinson | ||||||
| Who should attend: Publishers and circulation staff | ||||||
| Session B: Raising Your Magazine's Profile | ||||||
| Place: Boathouse | ||||||
| Description: Raising your magazine's profile will make it easier to obtain new subscribers, renew current subscribers, increase newsstand sales, increase awareness and acceptance by advertisers and help you as you develop and sell ancillary products. We've got ideas to share on how you can accomplish all of this. | ||||||
| Speakers: Al Zikovitz & John Thomson | ||||||
| Who should attend: Publishers and editors | ||||||
| 4:45 p.m. | Room Check-in at Muskoka Sands Resort | |||||
| 6:30 p.m. | Dinner: Barbeque | |||||
| Place: Boathouse Deck | ||||||
| 8:30 p.m. | Cottage Campfire (with Steeling Time) | |||||
| Place: Waterfront | ||||||
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| 7:30 a.m. | Breakfast | |||||
| Place: Winewood | ||||||
| 8:30 a.m. | Concurrent Sessions... | |||||
| Session A: Fact Checking on a Budget | ||||||
| Place: Boathouse (Joseph) | ||||||
| Description: Can you afford to fact-check? More important, can you afford to get things wrong? Credibility is one of your magazine's most valuable commodities; and fact-checking, spot-checking, and cross-checking can help you protect that credibility. We'll show you how your writers can make fact-checking easier, the things that should always be checked--and how you can do it on a budget. | ||||||
| Speakers: Cynthia Brouse & Betsy Folwell | ||||||
| Who should attend: Publishers and editors | ||||||
| Session B: Beyond One-page Ad Sales (Part 1) | ||||||
| Place: Boathouse (Muskoka) | ||||||
| Description: How can you turn a one-page ad sale into a package sale built on a long-term partnership with an advertiser? We'll discuss the importance of relationship-building, how you can evaluate your clients' needs, and how you can turn their needs into your opportunities, for special promotions, cross-product tie-ins, sponsorships, and more. | ||||||
| Speakers: Dana Francoz & Barb Sheperd | ||||||
| Who should attend: Publishers and advertising staff | ||||||
| 10:15 a.m. | Break | |||||
| 10:30 a.m. | Concurrent Sessions... | |||||
| Session A: Serving Up Service | ||||||
| Place: Boathouse (Joseph) | ||||||
| Description: Good reader-service articles will make your magazine a must-read for your subscribers. But how do you create service articles that sing--instead of service articles that read like VCR manuals? | ||||||
| Speakers: Cathy Collins & Diane Forrest | ||||||
| Who should attend: Editors and art directors | ||||||
| Session B: Beyond One-page Ad Sales (Part 2) | ||||||
| Place: Boathouse (Muskoka) | ||||||
| Description: (See full description for Part 1, before the break.) | ||||||
| Speakers: Dana Francoz & Barb Sheperd | ||||||
| Who should attend: Publishers and advertising staff | ||||||
| 12:00 p.m. | Lunch | |||||
| Place: Winewood | ||||||
| 1:15 p.m. | Concurrent Sessions... | |||||
| Session A: Making Money on Your Web Site...Finally | ||||||
| Place: Boathouse (Joseph) | ||||||
| Description: Is your Web site a money-sucker or a bottom-line builder? This round-table discussion will give you the latest on how to use your Web site for greatest impact: e-commerce, data-mining, tying Web advertising sales in with in-book sales, and more. | ||||||
| Speakers: Barbara Gould, Andrew Jackson, & Wendy Muller | ||||||
| Who should attend: Publishers and advertising staff | ||||||
| Session B: 50 (Creative & Affordable) Ways to Improve | ||||||
| Your Newsstand Sales | ||||||
| Place: Boathouse (Muskoka) | ||||||
| Description: It's all right in the title of this session | ||||||
| Speakers: Frank Auddino & Scott Bullock | ||||||
| Who should attend: Publishers, editors, circulation managers and art directors | ||||||
| 3:00 p.m. | Free Time | |||||
| 6:30 p.m. | Dinner | |||||
| Place: Winewood | ||||||
| 8:00 p.m. | Social (Ken Munshaw Band) | |||||
| Place: Hospitality Suite | ||||||
| 10:00 p.m. | Night Sky Tour (Astronomy) | |||||
| Place: Outside (TBA) | ||||||
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| 8:00 a.m. | Breakfast | |||||
| Place: Winewood | ||||||
| 9:00 a.m. | Session: Hits & Misses | |||||
| Place: Boathouse | ||||||
| Description: One of IRMA's most popular sessions returns. It's your chance to share your triumphs and tragedies--but most important, to share what you learned along the way. This one's for everyone. | ||||||
| Moderator: Joan Henderson | ||||||
| Who should attend: Everyone | ||||||
| 11;00 a.m. | Break | |||||
| 11:15 a.m. | Concurrent Sessions... | |||||
| Session A: Package Primer | ||||||
| Place: Trillium | ||||||
| Description: When does a story become a package? We'll show you how to plan, develop and execute story packages that will wow your readers, how to combine words and pictures for maximum effect, and how to accomplish your goals on a budget. | ||||||
| Speakers: Steve Manley & Ann Vanderhoof | ||||||
| Who should attend: Editors and art directors | ||||||
| Session B: Media Kit Makeovers | ||||||
| Place: Lakeside | ||||||
| Description: Your media kit is one of your magazine's most important sales tools. Is yours as good as it could be? This session will help you figure out what's most persuasive, in terms of content and presentation. And you'll leave with concrete ideas on how to make your media work as hard as you do. | ||||||
| Speakers: Barb Sheperd & Wendy Gray | ||||||
| Who should attend: Publishers and advertising staff | ||||||
| 12:45 p.m. | Lunch | |||||
| Place: Winewood | ||||||
| 2:00 p.m. | Free Time | |||||
| 5:10 p.m. | Transportation to Docks | |||||
| Place: Lobby | ||||||
| 6:00-9:00 p.m. | R.M.S. Segwun Cruise & Dinner | |||||
| Place: Lake Muskoka | ||||||
| 9:30 p.m. | Social | |||||
| Place: Hospitality Suite | ||||||
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| 8:00 a.m. | Breakfast | |||||
| Place: Winewood | ||||||
| 9:00 a.m. | Concurrent Sessions... | |||||
| Session A: Hot Type | ||||||
| Place: Lakeside | ||||||
| Description: Are you making good typography choices? We'll share with you the principles of good typography, and give you guidelines for picking typefaces that work for your magazine. | ||||||
| Speaker: Jim Ireland | ||||||
| Who should attend: Editors and art directors | ||||||
| Session B: Getting & Keeping Subscribers | ||||||
| Place: Boathouse (Joseph) | ||||||
| Description: A hands-on workshop for those concerned about building maximum subscription revenue for their magazine. Includes: identifying the keys to circulation profits; what you can do to position your magazine for better renewal revenues; how you can create the most effective renewal series for your magazine; identifying your best subscription sources; and converting controlled circulation to paid. | ||||||
| Speaker: Greg Keilty | ||||||
| Who should attend: Publishers, advertising staff and circulation staff | ||||||
| 10:30 a.m. | Break | |||||
| 10:45 a.m. | Concurrent Sessions... | |||||
| Session A: A Penny for Your Thoughts | ||||||
| Place: Lakeside | ||||||
| Description: How to design and interpret editorial and sales surveys: You want to know what your readers think, what they want to read--and what will make them desirable to advertisers. Reader surveys can tell you--is you do them properly. This session will give you a primer on the principles of scientifically valid surveys; help you figure out who to survey, when, and why; show you what your results are really telling you; and how to evaluate those results. | ||||||
| Speakers: Lee Simpson & Hans Vorster | ||||||
| Who should attend: Publishers, editors and advertising staff | ||||||
| Session B: Computer to Plate--Ready or Not | ||||||
| Place: Boathouse (Joseph) | ||||||
| Description: How will computer-to-plate technology affect the way your magazine works? We'll fill you in on the latest technology and how it works in practice, tell you who's driving the process and how it can pay off for you, tell you what you need to do and when. | ||||||
| Speakers: Michael Gaughan & Kathy Bergen | ||||||
| Who should attend: Publishers, art directors and production managers | ||||||
| 12:15 p.m. | Lunch | |||||
| Place: Winewood | ||||||
| 1:30 p.m. | General Business Meeting | |||||
| Place: Boathouse | ||||||
| 2;00 p.m. | Free Time | |||||
| 5:30 p.m. | Group Photo | |||||
| Place: Outside (TBA) | ||||||
| 6:00 p.m. | Gala Awards Reception | |||||
| Place: Games Room | ||||||
| 7:00 p.m. | Gala Awards Dinner | |||||
| Place: Boathouse | ||||||
| Afterwards | Wrap-up Social | |||||
| Place: Games Room | ||||||
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| 7:30-9:30 a.m. | Breakfast | |||||
| Place: Winewood | ||||||
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Top of Page |
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Active, Provisional and Associate Member Participants |
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| First Attendee |
$395 US |
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| Additional Attendees (including spouses & guests) |
295 US |
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| Partial Conference, per day |
150 US |
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| First Attendee |
No fee |
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| Additional Attendees (including spouses & guests) |
295 US |
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| First Attendee |
800 US |
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| Additional Attendees (including spouses & guests) |
600 US |
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| Partial Conference, per day |
300 US |
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| Full Time Students, per session |
35 US |
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| Please notice the required dress for the dinner and first session at the Royal Canadian Yacht Club Sunday evening. Also, it is traditional to dress up for the awards dinner. At all other times, dress very comfortably and casually. You are welcome to wear jeans if you wish. We expect the weather to be shorts-and-sandals-warm, but it's advisable to bring something warm for the evenings, as being by the water can get chilly. And don't forget to bring your bathing suit.. | ||