2002 Annual Conference



2002 Annual Conference
October 5-9, 2002 Montana Magazine, Host
First, I want to look at the pictures...
		Annual Group Photograph
		Pictures of Conference People & Activities
Contents for This Page
		Optional Pre- and Post-Conference Adventures
		Conference Program
		Things You Need to Know
		Guest Speakers
		IRMA Round-table Organizers
		Thank You, Sponsors
Optional Pre- and Post- Conference Adventures
Extend your fun with one of the three pre- and post-conference adventures recommended by Montana Magazine. By choosing one of these, you can stretch your conference experience for the same flight time and cost that you've already spent. Be sure to make your reservations for these pre- and post-conference adventures by contacting Karen at 1-800-441-2286.
1. IRMA Homestead Cabin & Missouri Canoe Trip
This rustic pre-conference canoe adventure offers the visitor a chance to experience Montana's White Cliffs of the Missouri River, touch the trail of Lewis & Clark, explore a real Montana ghost town, and stay in an authentic homesteader cabin without the luxury of indoor plumbing or electricity. A bed & breakfast inn (with plumbing and electricity) is available for the less adventuresome. Experienced guides are available to interpret the area's geology, flora, fauna, and Lewis & Clark history, or you can choose to go unguided if you have experience paddling rivers.
Full-day Canoe Trip. Spend two nights in a homesteader cabin in a ghost town along the Missouri River. These cabins are very rustic and without running water or power. But the outhouse is just outside, and a bathhouse with both hot water and power is about a half block away.
Your Canoeing Adventure includes the following for two people:
	l	Two nights lodging in a homesteader cabin and one night at the Great Falls hotel,
	l	Two breakfasts, one lunch,
	l	A full-day canoeing on the Wild and Scenic Missouri River with instruction and assistance launching your canoe, and
	l	A shuttle ride back to town.
Your canoe trip take-out point will be just above the White Cliffs section of the river and you can expect to see lots of birds and perhaps other wildlife, too.
The ghost town does NOT have a restaurant. Therefore, you will need to have dinner before arriving the first night and plan to travel into town for meals other than breakfast.
If you think the homesteader cabin may be a bit too rustic for your taste, you may upgrade to the modern bed & breakfast inn for an additional cost of $40 per room.
Itinerary for the Pre-Conference Canoeing Adventure:
	Wednesday, October 2
		Arrive at the Great Falls airport, pick up your car rental, and find the hotel for your first night.
	Thursday, October 3
		Breakfast at the hotel, explore Great Falls and Fort Benton, travel to the Virgelle ghost town, and receive your lodging assignment, free time, and early evening tour.
	Friday, October 4
		Breakfast, full-day canoeing on the Missouri River (optional full-day guide services are available for an additional $300/guide), lunch, free time, wildlife viewing or nature walk.
	Saturday, October 5
		Breakfast, pack the gear, and depart for Chico Hot Springs Resort.
	Meals included: Breakfast (3), Lunch (1)
	Lodging included: 3 nights
	Limited number of participants
		This adventure can be provided for a minimum of two or a maximum 12 people. Sign up early to secure your space!
	Package price
	l	The price for this Canoeing Adventure with two adults is $380 per person with double occupancy.
	l	If your group would like to hire a guide for the river trip, the additional cost is $300 and could be shared by all IRMA participants.
	Air Reservations
		Flights should be arranged for arrival in Great Falls and departure from Bozeman. (Note that this is different from the other pre-/post-conference adventures.)
	Transportation
		Includes shuttle transportation between Bozeman and Chico Hot Springs. Transportation to and from Montana is additional.
	Additional information
		For additional information contact Karen at Adventure Connections of Montana, 1-800-441-2286.
	Payment policy
		A 50% deposit is due when your reservation has been completed. The final payment is due August 5. Payments may be made via VISA, MasterCard, or personal check. A total of $50 per person is non-refundable. Refunds cannot be provided for cancellations with less than a 30-day written notice. Credit card payments are accepted with the required signature authorization via fax. The client agrees to advise in writing the need for any special medical considerations or food requirements for each traveler.
	Trip insurance
		We recommend that you purchase trip interruption and/or cancellation insurance before September 1, 2002. A brochure will be provided for your consideration.
	Not included
		Meals and attractions not specified, tips for drivers, guides, escorts, porters, and chambermaids. Transportation to and from Montana.
	Tipping
		Tipping is discretionary, although it is customary and should be done on voluntary basis for a job well done.
	Car rental
		The package includes an SUV car rental. Car-pooling information will be provided for those who are interested.
	Reservation
		Contact Karen at 1-800-441-2286 to complete your reservations.
2. IRMA Glacier National Park and Lewis & Clark Adventure or Visit Historic Helena, Montana
The Glacier National Park Pre- or Post-Conference Adventure is a three-night/four-day traveling on your own excursion. Glacier National Park has the well-deserved reputation as the Crown Jewel of the Continent! The park encompasses a region of mountains in the northwest corner of Montana that abuts the Great Plains to the east and the rolling mountains to the west. The park has unusually diverse terrain with windswept peaks, rolling grasslands, forested hillsides, and alpine tundra. Glacier National Park's location atop the Continental Divide puts it at a biological crossroads between the mild, moist climate of the Pacific Northwest and the harsh, dry climate of the Great Plains. From the mossy temperate rainforests of the McDonald Valley across the wildflower studded alpine meadows at Logan Pass to the rolling foothill prairies of the Blackfoot Indian Reservation, Glacier National Park, and the surrounding areas encompasses black bear, mountain lion, wolverine, gray wolf, moose, elk, bighorn sheep, and mountain goat. Some unique bird species include bald and golden eagle, harlequin duck, white-tailed ptarmigan, and gray-crowned rosy finch. The park is 1,600 square miles, the lowest elevation is 3,150 feet, and the highest peak is Mount Blakiston at 9,646 feet. A visit to this park is a must for those who come to western Montana!
This trip has been specially designed to bring visitors to the rugged landscape of Charlie Russell Country, Lewis & Clark Historical Sites in Great Falls (post-conference) or Helena, Montana's historical sites (pre-conference) and Glacier National Park. The traveler will see some of Montana's more remote and beautiful regions. The package includes car rental, three nights lodging, wildlife viewing, and a full day of guided hiking.
Itinerary for the Pre-Conference Adventure
	Wednesday, October 2
		Arrive at Kalispell airport, pick up your rental car, and make your way to the Izaak Walton Inn.
	Thursday, October 3
		Guided hiking day with fellow IRMA travelers (breakfast and lunch).
	Friday, October 4
		Discover Glacier National Park on your own, drive to Helena, visit historical sites, lodging at local hotel or B&B (breakfast).
	Saturday, October 5
		Depart for Chico Hot Springs Resort - arrive at Bozeman airport, return your rental car and catch shuttle to Chico Hot Springs Resort (breakfast).
	Meals included: Breakfast (3), Lunch (1)
	Lodging included: Nights (3)
	Air reservations
		Flights should be arranged for arrival in Kalispell and departure from Bozeman. (Note that this is different from the other pre-/post-conference adventures, and also different from the post-conference dates for this adventure.)
Itinerary for the Post-Conference Adventure
	Thursday, October 10
		Depart Chico Hot Springs Resort via the IRMA shuttle for the car rental office and begin your drive to Great Falls to visit the Charlie Russell Museum, the Lewis & Clark Interpretive Center, and on to the hotel in Choteau.
	Friday, October 11
		Drive to Glacier National Park. Discover the park on your own and travel along the historic Going-To-The-Sun Road. Find the Izaak Walton Inn for lodging (breakfast).
	Saturday, October 12
		Guided hiking day with fellow IRMA travelers (breakfast and lunch).
	Sunday, October 13
		Free time in the morning. Pack the gear and depart for the Glacier International Airport in Kalispell (breakfast).
	Meals included: Breakfast (3), Lunch (1)
	Lodging included: Nights (3)
	Air reservations
		Flights should be arranged for arrival in Bozeman and departure from Kalispell. (Note that this is different from the other pre-/post-conference adventures, and also different from the pre-conference dates for this adventure.)
The following apply to both the pre- and post-conference dates for this adventure...
	Package price (either pre- or post-conference)
		$520 per person with double occupancy rooms.
	Limited number of participants
		Twelve people for each set of dates.
	Additional information
		For additional information contact Karen at Adventure Connections of Montana at 1-800-441-2286.
	Payment policy
		A 50% deposit is due when your reservation has been completed. The final payment is due by August 5. Payments may be made via VISA, MasterCard, or personal check. A total of $50 per person is non-refundable. Refunds cannot be provided for cancellations with less than a 30-day written notice. Credit card payments are accepted with the required signature authorization via fax. The client agrees to advise in writing the need for any special medical consideration or food requirements for each traveler.
	Trip insurance
		We recommend that you purchase trip interruption and/or cancellation insurance before September 1, 2002. A brochure will be provided for your consideration.
	Not included
		Meals not specified, attractions, insurance, and tips for drivers, guides, escorts, porters, and chambermaids. Transportation to/from Montana and other items of a personal nature.
	Tipping
		Tipping is discretionary, although it is customary and should be done on a voluntary basis for a job well done.
	Car rental
		The package includes an SUV car rental. Car-pooling information will be provided for those who are interested.
	Reservation
		Contact Karen at 1-800-441-2286 to complete your reservations.
3. IRMA Guest Ranch Adventure
Post-Conference three night Guest Ranch Adventure. The ranch is near Martinsdale, Montana at an elevation of approximately 5,800 feet and has been a working cattle ranch since 1877. The open meadows, wooded canyons, and mountain tops provide the visitor with new sights and experiences each day and are natural habitats for elk, moose, antelope, deer, bear, coyote, wolf, fox, eagle, and a large variety of birds. Wildlife photography, guided hiking, guided horseback riding, and peace and quiet are only a few of the activities guests will enjoy at the ranch.
This trip has been specially designed to bring visitors to this sparsely-visited, beautiful region of Montana. The package includes shuttle service from Chico Hot Springs Resort to the Bozeman Hotel and hotel shuttle to the airport, two nights at the ranch, one night in Bozeman, all meals at the ranch, daily horseback riding, and other activities such as bird watching, trout fishing, wildlife viewing, hot tub soaking, hiking, and photography.
Accommodations are the finest. Ranch lodging will be in privately-spaced cedar cabins with scenic views. Home-cooked meals served family style in the lodge will be sure to satisfy and please even the biggest appetites and feature hearty country breakfasts, fresh bread daily, and steaks sizzling on the grill.
	Thursday, October 10
		Depart Chico Hot Springs Resort at 10:00 a.m. (via the ranch shuttle) for the ranch (130 miles), receive your lodging assignment, lunch, horseback riding or hiking, free time, dinner, and early evening tour (includes lunch and dinner).
	Friday, October 11
		Breakfast, horseback riding or hiking, lunch, free time, dinner, wildlife viewing or nature walk (includes breakfast, lunch, and dinner).
	Saturday, October 12
		Breakfast, horseback riding or hiking, or free time in the morning, lunch, pack the gear and shuttle 75 miles to the Bozeman hotel (includes breakfast and lunch).
	Sunday, October 13
		Breakfast and depart from Bozeman airport (includes breakfast).
	Meals included: Breakfast (3), Lunch (3), Dinner (2)
	Lodging included: Nights (3)
	Limited number of participants
		This adventure can only be provided for a minimum of six or a maximum of 12 people. Sign up early to secure your space! Trip status arrangements will be confirmed as soon as we have six reservations or by September 1, whichever comes first.
	Package price
		$515 per person with double occupancy rooms and shared cabins.
	Air reservations
		Flights should be arranged for both arrival at and departure from the Bozeman airport. (Note that this is different from the other pre-/post-conference adventures, but the same airport if you are only attending the conference.)
	Transportation
		Includes ranch shuttle transportation between Chico Hot Springs, the Ranch, and Bozeman. (Transportation to and from Montana is additional.)
	Additional information
		For additional information contact Karen at Adventure Connections of Montana, 1-800-441-2286.
	Payment policy
		A 50% deposit is due when your reservation has been completed. The final payment is due August 5. Payments may be made via VISA, MasterCard, or personal check. A total of $150 per person is non-refundable. Refunds cannot be provided for cancellations with less than a 30-day written notice. Credit card payments are accepted with the required signature authorization via fax. The client agrees to advise in writing the need for any special medical considerations or food requirements for each traveler.
	Trip insurance
		We recommend that you purchase trip interruption and/or cancellation insurance before September 1, 2002. A brochure will be provided for your consideration.
	Not included
		Meals and attractions not specified, tips for drivers, guides, escorts, porters, and chambermaids. Transportation to and from Montana.
	Tipping
		Tipping is discretionary, although it is customary and should be done on a voluntary basis for a job well done.
	Ranch information
		For additional information about the ranch, please visit their website at www.bonanzacreekcountry.com.
	Reservation
		Contact Karen at 1-800-441-2286 to complete your reservation.
Top of Page
Conference Program
Friday, October 4
All Day	Arrivals & Check-in for Board of Directors & Presidents Council
		Place: Conference Center
2:20 p.m.	Shuttle arrives at Chico from Bozeman Airport
4:00 p.m.	Shuttle arrives at Chico from Bozeman Airport
5:30 p.m.	Shuttle arrives at Chico from Bozeman Airport
7:30 p.m.	Board of Directors/Presidents Council & spouses dinner
		Place: Chico Dining Room
Saturday, October 5
All Day	Arrivals & Check-in/Registration
		Place: Conference Center/Broderick Room
8:00 a.m.	Board of Directors/Presidents Council & spouses breakfast
		Place: Chico Dining Room
9:00 a.m.	Board of Directors & Presidents Council Meeting
		Place: The Wine Cellar
12:00 p.m.	Board of Directors & Presidents Council Lunch
		Place: Chico Dining Room
2:20 p.m.	Shuttle arrives at Chico from Bozeman Airport
3:00 p.m.	Hospitality Suite Open (until 1:30 a.m.)
		Place: The Broderick Room
4:00 p.m.	Shuttle arrives at Chico from Bozeman Airport
5:00 p.m.	Gather for cocktails; Registration until 9:30 p.m.
		Place: The Broderick Room
6:30 p.m.	Dinner
		Place: The Knowles Room
7:15 p.m.	Shuttle arrives at Chico from Bozeman Airport
7:30 p.m.	Session: Creative Inspirations
		Place: The Knowles Room
		Description: McRay Magleby (Mac) has fused his love of the outdoors with the lessons nature has taught him about creativity. You're guaranteed to leave this session inspired by Mac's highly entertaining tales of the creative relationship he has formed with writer Norman Darais, and his reflections on the co-op principle of creative team building. Mac will offer unexpected ideas for tapping your own creative wells, and for establishing a harmonious relationship of the visual and verbal in your own work.
		Speaker: McRay Magleby
		Targeted to: Everyone
9:00 p.m.	Live Dance Band
		Band: Heartbeat (Country & Rock)
		Place: Chico Saloon
11:10 p.m.	Shuttle arrives at Chico from Bozeman Airport
Sunday, October 6
7:00 a.m.	Breakfast until 8:15 a.m.
		Place: Chico Dining Room
7:00 a.m.	Final Registration until 8:30 a.m.
		Place: The Broderick Room
8:00 a.m.	Hospitality Suite Open (until 1:30 a.m.)
		Place: The Broderick Room
8:30 a.m.	Welcome and General Orientation
		Place: The Knowles Room
		Targeted to: Everyone
9:15 a.m.	Session: Around the World (Wide Web)
		Place: The Knowles Room
		Description: Constructive critique of sampler of IRMA websites. Emphasis on leveraging your online presence and improving presentation.
		Speaker: Jeffrey Dearth
		Targeted to: Everyone
10:30 a.m.	Free Time
		Optional activities: Church (van ride to Livingston provided), horseback riding, mountain-gazing, floating in hot springs pool, massage.
12:00 p.m.	Lunch
		Place: Picnic on the lawn
1:00 p.m.	Concurrent Sessions (See Sessions A, B, & C, next)
	Session A: The Key Elements of Circulation
		Place: The Knowles Room
		Description: Circulation management and marketing is complicated and extremely detailed. Especially now, with postal rates rising and the audit bureaus' definition of paid circulation changing, it's important to know which pieces are crucial to watch. In this session, we'll identify eight areas that are critical and discuss why they're important and what they'll tell you about the health of your magazine.
		Speaker: Nina La France
		Targeted to: Circulation, Publishers
	Session B: Developing Design Concepts
		Place: The Board Room
		Description: While teaching graphic design, Mac developed the six most common patterns of creative thinking for solving design problems: Reality/Unreality, Combination, Series/Progression, Animation, Symbolism, and Magnify/Minify. Mac discusses these six patterns and demonstrates how you can apply them to your own work.
		Speaker: McRay Magleby
		Targeted to: Design, Editorial
	Session C: Demystifying the Production Puzzle
		Place: Townsend Hall
		Description: For advertising and other staff who haven't been directly involved in production but need to know more about how it works. Magazine production, start to finish: the jargon, the processes, the essentials for speaking knowledgeably to your advertisers and getting the right materials the first time. Hands-on knowledge guaranteed to make your relationship with the production staff much happier.
		Speaker: Dedra Smith
		Targeted to: Advertising, any new staffers
2:15 p.m.	Break
2:30 p.m.	Concurrent Sessions (See Sessions A & B, next)
	Session A: Go with the (Work) Flow
		Place: The Knowles Room
		Description: Printers are gearing up to have everyone Computer-to-Plate (CTP) within five years. Step-by-step, planned conversion to CTP targeted to each department. Staffing, techniques, negotiating costs. Ad traffic and production consequences of digital ad submissions. Setting file specs. Proofing, pre-flighting, and quality control. What to keep in-house and what to outsource. Negotiating CTP time savings with your printer. Evaluating Digital Media Management systems.
		Speaker: Dedra Smith
		Targeted to: Production, Design, Advertising, Editorial
	Session B: Don't Just Survive - Thrive!
		Place: Townsend Hall
		Description: 12 Great Ideas to Increase Your Newsstand Sales! How to survive and THRIVE in a challenging newsstand environment. We live in a cynical newsstand world. How can regional magazines survive in a newsstand environment where wholesalers and retailers continue to consolidate and the big become bigger? Actually, several regional magazines have seen their sales triple in the last five years. Alan Centofante will discuss proven techniques used by regional magazines to improve their sales. This also will be a brainstorming session where we will exchange ideas.
		Speaker: Alan Centofante
		Targeted to: Publishers, Circulation
3:45 p.m.	Break
4:00 p.m.	Session: Five Things I Hate About Surveys
		Place: The Knowles Room
		Description: Why should I spend hard-earned revenue on research? A review of forms and formats that research comes in, from traditional written surveys to online surveying. Plus, five pieces of information you should acquire from your readers. How the research can be used by each department to: increase ad sales revenue, increase circulation/newsstand revenue, gain insight for editorial ideas, target your marketing efforts.
		Speaker: Eric Czechowski
		Targeted to: Everyone
5:15 p.m.	Hors d�oeuvres and cocktails
		Place: The Broderick Room
6:30 p.m.	Dinner
		Place: The Knowles Room
Monday, October 7
7:00 a.m.	Breakfast until 8:15 a.m.
		Place: Chico Dining Room
8:00 a.m.	Hospitality Suite Open (until 1:30 a.m.)
		Place: The Broderick Room
8:30 a.m.	Session: Ask and Ye Shall Receive
		Place: The Knowles Room
		Description: How to set up focus groups of subscribers and of nonsubscribers to get information applicable to each department. From bikini-sized budgets to the full monte, learn from those who fit your reader demographics - where you're right on the mark and where you're missing the point. What will and won't work in a focus group, and when you should consider scrapping a focus group for other survey formats.
		Speaker: Eric Czechowski
		Targeted to: Everyone
9:30 a.m.	Break
9:45 a.m.	Concurrent Sessions (See Sessions A, B, & C, next)
	Session A: Bypassing the Post Office
		Place: Townsend Hall
		Description: Postage rates are a major cost in circulation promotion and one that's out of your control. Can online promotions help? In this session, we'll discuss the web and email for new business promotion, renewals, and billing. We'll cover strategy and planning, privacy and security, creative, logistics and execution, analysis and response rates vs. traditional efforts.
		Speaker: Nina La France
		Targeted to: Circulation
	Session B: Give and Take. Print Contracts and Liability, part 1
		Place: The Board Room
		Description: First of a two-part session. Negotiating printing contracts, new or renewing. What contracts should, and should not, include, with the bottom-line impact of terms and conditions and win-win price escalation provisions. Assuming and avoiding risks, plus seven standards for evaluation damages. Learn about printer liability, actual and consequential damages, negotiating makegoods, and clarifying liability fairly, as well as liability changes that arise from a digital workflow.
		Speaker: Dedra Smith
		Targeted to: Publishers, Production
	Session C: A Four-Point Approach to Award-Winning Magazines
		Place: The Knowles Room
		Description: Explore a proven four-point approach that simplifies the design process and clearly illustrates the basic components of sound design. By the end of this session attendees will be able to: examine their own publication with a critical eye on design; implement a design plan capable of resolving existing design shortcomings; understand the basic design components needed to create award-winning publications; improve communication within their staff regarding design concerns; and enhance the quality of their publication's design through better design logic.
		Speaker: John Johanek
		Targeted to: Design, Editorial
10:45 a.m.	Quick Change (Choice of Hike or Tour. Dress and get your gear for Hike, Bus #1, or Tour, Bus #2, next.)
11:00 a.m.	Buses depart for Hike or Tour (Box lunch provided)
	"It Was A Dark & Stormy Night" contest begins.
		Hike (Bus #1): Don your hiking clothes and boots, and put water, camera, and raincoat in your daypack. (We'll supply the water bottle and daypack.) Binoculars are fun to have along. Moderately strenuous hike on a good trail along the Yellowstone River, led by Beverly Magley. Great views, time to relax by the water, modest elevation changes (that means you should expect some uphill and downhill).
		Tour (Bus #2): Don your park-tourist clothes and walking shoes. Bring along a camera, binoculars if you like zooming in on the world, and raincoat or umbrella just in case. A park ranger will provide an interpretive program at the Grand Canyon of the Yellowstone, then you are free to take short walks to scenic overlooks in this stunning section of the park.
5:15 p.m.	Hors d'oeuvres and cocktails
		Place: The Broderick Room
6:30 p.m.	Dinner
		Place: The Knowles Room
7:30 p.m.	Chrysti the Wordsmith
		Place: The Knowles Room
		Description: This master of words will entertain us by decoding the magazine jargon we throw around daily.
		Speaker: Chrysti M. Smith
		Targeted to: Everyone
Tuesday, October 8
7:00 a.m.	Breakfast served until 8:15 a.m.
		Place: Chico Dining Room
8:00 a.m.	Hospitality Suite Open (until 1:30 a.m.)
		Place: The Broderick Room
8:30 a.m.	Concurrent Sessions (See Sessions A and B, next)
	Session A: Just the Facts, Ma'am
		Place: Townsend Hall
		Description: IRMA round-table advertising and circulation discussion on selling with research. Apply survey results to shape your advertising and circulation campaigns. Use cover lines to best advantage. Use your research in sales pitches. Check out examples of actual reader/advertiser surveys with timetables, plans of attack, costs of implementation, and ideas.
		Moderators: Susan Ebert, Texas Parks & Wildlife, and Eric Czechowski
		Targeted to: Advertising, Circulation, Publishers
	Session B: Turns Out, You CAN Please Everyone
		Place: The Knowles Room
		Description: Please your reader and the bottom line. Seven production decisions editorial and art must make to fine-tune specifications for your particular readers and advertisers. Cost-effective techniques for evaluating trim size, paper stock, bindings. Cost analysis formulas, paper attributes from a technical and perceptual basis. Make the strategic choices that won't diminish quality.
		Speaker: Dedra Smith
		Targeted to: Production, Editorial, Design
9:45 a.m.	Break
10:00 a.m.	Concurrent Sessions (See Sessions A, B, & C, next)
	Session A: Defining the Empire
		Place: The Board Room
		Description: Valuing your business, private or state-owned. Nuts-n-bolts of positioning your magazine for sale or merger or justifying its existence to the governor; acquisition of new magazines; key questions; timelines; process involved in arriving at a successful transaction.
		Speaker: Jeffrey Dearth
		Targeted to: Publisher staff, Financial staff
	Session B: This Is Not Your Grandfather's Adverbial Phrase: An Examination of the Evolved Comma
		Place: The Knowles Room
		Description: IRMA round-table editorial slugfest on Grandpa's commas, semicolons, and other real-life punctuation dilemmas. Can we violate rigid, hidebound rules in favor of readability and clarity?
		Moderator: Tim Sayles, Chesapeake Bay Magazine & Offshore
		Targeted to: Editorial and Pugilistic Spectators
	Session C: Informal No-Host Roundtable: Breezing Out of the Doldrums
		Place: Townsend Hall
		Description: This informal round-table advertising forum will help you find strategies for resuscitating your off-season issues. Bring examples.
		Targeted to: Advertising
11:15 a.m.	Business Meeting
		Place: The Knowles Room
		Targeted to: IRMA Members
12:00 p.m.	Lunch
		Place: Chico Dining Room
1:00 p.m.	Concurrent Sessions (See Sessions A & B, next)
	Session A: Circulating Ideas
		Place: Townsend Hall
		Description: IRMA round-table discussion on circulation. What's working and what's not, trends. Your best new-customer and renewal promotions: direct mail, web services, gift subscriptions, newsstands, overall circulation, customer demographics, staffing, fulfillment processes. Please send or bring 10 copies of each example of your best and worst promotions.
		Moderator: JJ Coggeshall, Montana Magazine
		Targeted to: Circulation, Publishers
	Session B: Eating Humble Pie
		Place: The Knowles Room
		Description: IRMA round-table editorial discussion. You mean The Editor doesn't know everything readers need to read? Real-life confessions of recovering from humiliation in the face of facts, and planning editorial content based on data gathered from surveys and focus groups. Also, how surveys affect decisions about marketing and advertising.
		Moderator: Bryan McGill, British Columbia Magazine, with Win Holden, *Arizona Highways; Al Zikovitz, Cottage Life; Joan Henderson, Oklahoma Today; and Tom Slayton, Vermont Life*
		Targeted to: Editorial
2:15 p.m.	Break
2:30 p.m.	Session: Hits and Misses
		Place: The Knowles Room
		Description: By popular demand, IRMA's perennial favorite of sharing triumphs and tragedies and what we learned along the way.
		Moderator: Tom Hughes, Adirondack Life
		Targeted to: Everyone
4:00 p.m.	Concurrent Sessions (See Sessions A & B, next)
	Session A: You Want It WHEN???
		Place: Townsend Hall
		Description: Editorial workflow: story concept to page release. Compress cycle time while maintaining editorial quality. Practical approaches to maintaining oversight and integrating multiple departments toward a common goal. Look at real-world production cycle times with staffs from two to ten. Evaluate the division of labor between art and production, and learn how best to recover from delays.
		Speaker: Dedra Smith
		Targeted to: Editorial, Design, Production
	Session B: Informal No-host Round-table: Reviving and Renewing Renewals
		Place: The Knowles Room
		Description: Bring your magazine's complete renewal series with information on how many notices, your strategy on timing, and other efforts for pre- and post-expire.
		Targeted to: Circulation, Publishers
5:15 p.m.	Hors d'oeuvres and cocktails
		Place: The Broderick Room
6:30 p.m.	Dinner
		Place: The Knowles Room
7:30 p.m.	Entertainment: The IRMAtones
	Winners of "It Was A Dark & Stormy Night" contest announced
Wednesday, October 9
7:00 a.m.	Breakfast served until 8:15 a.m.
		Place: Chico Dining Room
8:00 a.m.	Hospitality Suite Open (until 1:30 a.m.)
		Place: The Broderick Room
8:30 a.m.	Concurrent Sessions (See Sessions A, B, C, & D, next)
	Session A: Swapping, Chopping, and Belly Tanking
		Place: The Board Room
		Description: Looking to increase circulation or add a visual punch to your magazine without a complete redesign? Then don't overlook creative layouts for subscription cards and contents pages. Here are three new ways to hop-up designs: Swapping, Chopping and Belly Tanking.
		Speaker: Jeffrey Conger
		Targeted to: Design, Circulation
	Session B: Gotcha!
		Place: Townsend Hall
		Description: IRMA round-table advertising discussion. Value-added ideas for enticing advertisers, the costs and benefits of specific campaigns. Bring examples of ideas that worked, and those that flopped.
		Moderator: Larry Sem, Montana Magazine
		Targeted to: Advertising
	Session C: You Did WHAT? Editorial Debacles, and Policies That Fixed Them
		Place: The Broderick Room
		Description: IRMA round-table ed