2002 Annual Conference Pictures, Page 2

You guessed it, another "Mac" Magleby session. Tim Sayles, editor of Chesapeake Bay Magazine, joined Mac and Gloria to get the audience in the mood for Mac's Developing Design Concepts concurrent session.

So many members were drawn to Mac's session that they found themselves sitting in each other's laps. It's a good thing IRMA is such a happy family.

In Don't Just Survive ―Thrive!, Alan Centofante filled in a few more pieces of the newsstand puzzle and why, despite problems, they are important to any magazine.

The rest of Alan's audience, with their faces this time. He shared 12 ideas for increasing newsstand sales aimed specifically at regional magazines.

Eric Czechowski, corporate director of marketing & research at Pace Communications, reveals to a general session audience Five Things I Hate About Surveys. He went into various means of collecting data and analyzing results and how to use surveys to increase ad sales revenue, increase circulation/newsstand revenue, gain insight for editorial ideas, and target marketing efforts.

John Johanek, partner in Ayers/Johanek Publications Design, presents A Four-Point Approach to Designing Award-Winning Magazines in a concurrent session.

Alison Dickie, associate publisher of albemarle: Living in Jefferson's Virginia, enjoys a light moment in a session. Alison is incoming president of IRMA and will host the 2003 conference in Wintergreen, Virginia next August.

Nina La France, vice president of consumer affairs at Red Herring, presents Bypassing the Post Office. She shared with the group how to better use the Web and e-mail to reduce costs for circulation promotion, renewals, and billing. Nina is former publisher of Arizona Highways.

Dedra Smith of Printmark leads Part 1 of the concurrent session, Give and Take –Print Contracts and Liability. The terms and conditions, and their consequences, that publishers and production staffers need to know in negotiating a new contract and dealing with issues that arise during the life of that contract.

Members pick up box lunches to take on the buses. One bus headed for a five-mile hike was quickly named by participants the "death march." The rest of the group slinked onto what then became known as the "sissy bus."

For pictures from both excursions, continue to the next page.