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2008 Annual Conference |
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October 3-8, 2008
Nova Scotia
Saltscapes, Host |
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Subject to Change and Refinement
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OPEN ONLY TO REGISTERED IRMA MEMBERS: You must be registered and a
member of IRMA or receive a special invitation to attend the conference.
Registration forms will be available in the Members-Only area of this Web
site when they are ready. The conference is not open to the public.
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Contents |
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Program Schedule |
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Things You Need to Know |
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Thank You, 2008 Gold Sponsors |
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Guest Speakers |
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Who's Coming |
Program
Schedule |
Thursday, October 2 |
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All Day |
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Board of
Directors/Presidents Council
Arrivals and Check-in at the Westin Nova Scotian Hotel in Halifax |
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6:00 p.m. |
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Board of Directors/Presidents
Council (and spouses) Dinner |
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This group will meet in the lobby and enjoy the
scenic South Shore of Nova Scotia, with dinner at Rhubarb by the Sea,
OceanStone Inn and Cottages by the Sea. |
Friday, October
3 |
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8:00 to 9:00 a.m. |
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Breakfast on your own in Elements Restaurant at
the Westin |
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Breakfast is included in the room rate.
Continental breakfast type items will be available at meeting time for those
who wish to snooze a little longer. |
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8:00 a.m. to 8:00 p.m. |
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Conference Registration |
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All Day |
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General Arrivals and Check-in |
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Westin Nova Scotian Hotel, Halifax |
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9:00 a.m. to 5:00 p.m. |
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Board of Directors Meeting
(Includes breakfast & lunch) |
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6:00 p.m. to 8:00 p.m. |
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Welcome Dinner: A Taste of
Nova Scotia Culinary Experience |
Saturday, October 4 |
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7:30 to 8:30 a.m. |
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Breakfast on your own in Elements Restaurant at
the Westin |
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Breakfast is included in the room rate.
Continental breakfast type items will be available at meeting time for those
who wish to snooze a little longer. |
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8:00 a.m. |
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Luggage in the Lobby |
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Drop off your luggage in the lobby no later than
8:00 a.m. You'll see the signage indicating where to leave it. |
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8:30 to 10:00 a.m. |
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Keynote Speaker: Gross
National Happiness |
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Dr. Ron Colman |
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We may feel that we hold the equivalent of a
Ph.D. in the mechanics and the economics of magazine publishing...But our
products serve people, hopefully providing them with information to enrich
their lives, enhance their quality of living and generally make them feel
good about themselves, their community and their state/province. So what do
we really know about the audience we purport to serve? What really
makes them happy, feel good? You'll be surprised! And if we could
truly comprehend how to make our readers feel good, can our fundamental
product, our content, become a feel-good fix that will hook readers and keep
them coming back for more? So let's see...Our speaker knows nothing about
magazine publishing but understands all there is about what makes people
feel good. Sounds like Oprah Winfrey maybe? Doesn't she publish a little
magazine somewhere? |
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10:30 a.m. |
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Motor Coach Leaves for
Keltic Lodge Resort and Spa |
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Spend some quality time with your follow IRMA
members as you travel to one of Nova Scotia's most famous icons, Cape Breton
Island. Catch up on the past year's events, engage in insightful
conversation about our industry and we even have a bit of fun planned along
the way. A special guest and friend of Saltscapes will host lunch
along the way just before you enter into stunning scenery with lakes,
mountains, extraordinary views and many photo ops. Experience the world
famous Cabot Trail, on the list of the top 100 places you need to visit
before you pass on. Cape Breton has the honour of being one of the ten most
beautiful islands in the world, as voted by Travel and Leisure magazine.
Before you know it, you will arrive at Keltic Lodge Resort and Spa, situated
on the edge of the cliffs of MiddleHead Peninsula surrounded by the Atlantic
Ocean. Take a peek at your destination at
www.kelticlodge.ca. |
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6:00 to 8:00 p.m. |
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Dinner |
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Open 24 hours |
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Hospitality Suite |
Sunday, October 5 |
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8:00 to 9:00 a.m. |
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Breakfast on your own in the Purple Thistle
Dining Room |
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This is included in your room rate. |
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9:00 to 10:15 a.m. |
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General Session: Survival
of the Fittest--A Guide for Regional Publishers |
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Presented by Ruth Kelly |
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The magazine business is about so much more
today than simply putting out magazines. It's also about online properties,
newsletters, trade shows, book publishing, mobile alerts, special events,
etc. How can you help the company grow and prosper? Find out in this
energetic session that explores alternative and creative new methods for
protecting, growing and celebrating your magazine brand--profitably. |
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10:15 to 10:30 a.m. |
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Break |
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10:30 a.m. to Noon |
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Breakout Sessions 1, 2 or 3 |
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1. Leveraging the Power of Your Brand (Part 1) |
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Presented by Gary Garland |
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See the big picture. Your competition for the advertising dollar is not the
magazine down the street--it's television, and radio, and newspapers, and
billboards. Discover how independent research into how consumers respond to
various forms of media advertising proves magazines are clearly the most
effective medium. |
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2. How to Use the Web to Make Your Regional
Circulation Plan Sing |
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Presented by Mike Fox |
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The Web is improving circulation margins for magazines big and small by
making things easier, better, cheaper. Our speaker will showcase 15 examples
of what's working in building audience, reducing costs, selling gift subs,
targeting new readers and boosting single copy sales. Learn how to relate
circulation strategies to publishing profits. |
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3. Great Design on A Tight Budget |
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Presented by Dave Donald |
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Are you struggling with a frozen art budget? Better use of contrast is your
best and cheapest way to supercharge your magazine's design. Our speaker
will show you how creative typography and optimizing the impact of
photographs will reap immediate rewards on your layout pages. You'll look
better without spending more. |
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Noon to 1:30 p.m. |
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Lunch |
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1:30 to 3:00 p.m. |
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Breakout Sessions 1, 2 or 3 |
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1. Smart Editorial Spending: Budget
Stretching/Repurposing (Part 1) |
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Presented by Kim Pittaway |
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Stretch your online edit budget. Repurposed and user-generated content,
strategies for slicing and dicing content from the magazine to create new
slideshows, online guides, online project sections, seasonal sections,
online polls, user-contributed photos and stories. Lots of examples to
prompt brainstorming of ideas to fit your product. |
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2. How to Get (and Stay!) On the Plan:
Strategies for Success |
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Presented by Alex Gillespie |
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Media buyers play an important role in deciding which media outlet gets
their client's business--and targeting consumers in the right way at the
right time is the name of their game. But with a growing assortment of niche
publications, specialty TV channels and new media options, the competition
is fiercer than ever. In this changing landscape, what do media buyers
expect from regional magazines and how do you ensure you satisfy their
needs? Find out from this senior media director from one of Canada's top
agencies. |
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3. Cover Critique by an Expert |
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Presented by Dave Donald |
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For people in the first design session (Sunday, 10:30 a.m.). Bring your
magazines, a notebook...and thick skin. |
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3:00 to 3:15 p.m. |
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Break |
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3:15 to 4:30 p.m. |
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Breakout Sessions 1, 2 or 3 |
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1. Newsstand optimization |
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A
vital update on the constantly evolving newsstand environment....
How can regionals survive/compete/succeed in the crazy world of newsstand?
What do retailers want now?
What are fuel prices going to do to margins?
How well do the big players service small markets?
How feasible is a direct dealer network for smaller publications in rural
markets where the big boys don't always want to play?
What do regionals have to do to be noticed?
Can local magazines cultivate a better relationship with local retailers
than the big players?
And more.... |
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2. Finding Your Inner Cash Cow |
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Presented by Ruth Kelly and Linda Gourlay |
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Use contract publishing to support the core brand. Like many small
businesses, magazine publishers must use a variety of activities (events
contract publications, publishing partnerships, sponsorships, contesting,
etc.) to support the overhead necessary to to support the financial
integrity of the business. Bring your experience to this insightful session
or come prepared with an empty notebook to fill with many ideas worth
stealing on how you can find your inner cash cow. |
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3. Smart Editorial Spending: Budget
Stretching/Repurposing (Part 2) |
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Presented by Kim Pittaway |
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Stretch your editorial dollar with brand extensions. Many IRMA members have
successfully launched a range of brand extensions. This session will
highlight some member successes along with examples from other consumer
magazines--like a radio show, themed one-offs and recipe books. Many of
these projects involve repurposing content already used in the main
magazine, so costs are dramatically reduced. |
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6:00 to 6:30
p.m. |
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Reception |
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6:30 p.m. |
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Group Photograph |
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7:00 to 9:00 p.m. |
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Gala Awards Dinner |
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Open 24 hours |
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Hospitality Suite |
Monday, October 6 |
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8:00 to 9:00 a.m. |
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Breakfast on your own in the Purple Thistle
Dining Room |
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This is included in your room rate. |
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9:00 to 10:15 a.m. |
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General Session -
Utilizing People Power: Hiring, Motivating and Retaining/"Don't Worry - Be
Happy" |
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Presented by Ruth Kelly, Terry Sellwood and
Faith Drinnan |
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Surveys across the US and Canada are telling us
that workers are not happy. And when they're not happy, they are not doing
their best work. Worse than that, they leave. Throw in a tight labour
market, already lean organizations, and the specialized skills required, and
it's not hard to see why it's so important for magazines in particular to
keep good talent. Join our panelists to hear what they do to keep employees
happy and motivated. And, perhaps share a tip or two of your own. |
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10:15 to 10:30 a.m. |
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Break |
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10:30 a.m. to Noon |
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Breakout Sessions 1, 2 or 3 |
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1. IRMA Panel on Staffing/Outsourcing |
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How many magazine professionals does it take to screw in a light bulb? But
seriously, what is the optimum ratio of full-time staff to outsourced
services? When does the full-time payroll become a burden/when does
outsourcing become an inefficient pain in the butt? Join our IRMA panel from
both ends of the spectrum and judge where you fit. |
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2. Editorial Peer Critique |
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It's all about you! Prior to the conference, participants will review each
participating magazine in their designated group; the group will gather to
share honest opinions--pros and cons--about design and editorial content. |
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3. Leveraging the Power of Your Brand (Part 2) |
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Presented by Gary Garland |
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How magazine advertising can deliver the goods. This powerful session will
offer a more detailed follow up to the Sunday morning session. It will
include practical magazine strengths versus newspapers, TV, radio and Web
and how this independent research can be used to your advantage in your
sales efforts. How magazines can be made to work in consort with other media
(if you can't beat 'em, join 'em) and more. |
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Noon to 1:30 p.m. |
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Working Lunch: State of the Industry Roundup and
"Hits and Misses" Review |
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A very brief verbal summation from a
spokesperson from every participating magazine, in reverse
alphabetical order, on how things are going in your neck of the woods. PLUS
the perennial favourite: Hits and Misses |
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1:30 to 5:00 p.m. |
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Free Time -
golf/sailing/lobster fishing/hiking/spa |
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There are a wide variety of options to spend
your Monday afternoon at Keltic. No matter what you choose, you are in for a
memorable afternoon.
Golf--for those wishing to golf at Highlands Links, the #1 public
golf course in Canada, the cost is $110.24 tax included for 18 holes with a
shared cart. Tee times must be booked in advance. Please contact Sandie
Currie, the IRMA conference coordinator at
sandiecurrie@accesswave.ca
who can make arrangements for you.
Sailing--for those wishing to sail, we have secured a private
sailboat to tour the area for 2-3 hours. Again, Sandie Currie can be
contacted if you wish to take advantage of this. There is limited space
available on the sailboat so book early not to be disappointed. There will
be a minimal fee for this excursion.
Lobster Fishing Excursion--ever been out with a real life lobster
fisherman? Well, here is your chance! Join a local Ingoish fisherman on his
boat for an experience of a lifetime. See first hand how these hard working
folks earn their living catching one of Nova Scotia's most famous offerings,
lobster. You will be able to register for this two-hour excursion when you
check in at the conference registration desk at the Westin in Halifax. Cost
for this excursion is $25/person tax included.
Hike the Highlands--join an experienced local for a guided hike of
MiddleHead Peninsula. Spend two hours taking in all the beauty and grandeur
of the Cape Breton Highlands. There will be a minimum fee for this
excursion.
The Spa at Keltic--for those wishing to spend the afternoon at the
5,000 sq. ft. AVEDA concept spa overlooking the Atlantic Ocean, offering
full spa services, please call to make your appointment in advance as the
resort is busy.
Call 1-800-565-0444. |
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6:30 to 9:00 p.m. |
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Experience a true Cape
Breton tradition, a Ceilidh |
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A Ceilidh is a Gaelic word that means enjoying
lots of libation, live music, dancing, and or course more libation! Enjoy
Keltic music and folklore, savour the taste of Nova Scotia seafood with all
the trimmings including the lobster we are famous for. This is a night to
relax with great food, fabulous food and drink, and stunning scenery. |
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Open 24 hours |
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Hospitality Suite |
Tuesday, October 7 |
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8:00 to 9:00 a.m. |
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Breakfast on your own in the Purple Thistle
Dining Room |
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This is included in your room rate. |
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9:00 to 10:15 a.m. |
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General Session -
Destination Marketing Online |
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Presented by Alicia Whalen |
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Destination marketing: it's a big part of what
most of us do--in print. Join an online marketing expert in the travel and
tourism sector to hear how you can take the best practices of that industry
and apply them to your online marketing strategies. Update your knowledge on
the ever-changing world of marketing online and hear straight talk on how to
reach your customers directly through tactics like Search Engine
Optimization, Paid Search Advertising, Online PR, Social Media and how to
measure your success--in a fun, interactive and non-intimidating
environment. |
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10:15 to 10:30 a.m. |
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Break |
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10:30 to Noon |
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Breakout Sessions 1, 2 or 3 |
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1. Digital editions |
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A
panel of printers (that's right, printers) who specialize in online magazine
editions will explain how it's done, why it's done--and how you can make a
profit while simultaneously extending the reach of your brand. |
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2. Online Metrics: Utilizing the Latest Tools
for Measurement and Analysis |
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Presented by Colin Courlay |
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Don't go buying all that expensive online software, you silly. Don't be an
amateur in the online world. Learn what you'll need, and how you can pretty
much download all the software you're going to need--for FREE. |
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3. Web Wealth: Best Practices for e-Commerce
Success |
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Presented by Terry Sellwood, Andy Jackson and an IRMA Panel |
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This fun and fast paced interactive session is designed specifically to
share ideas on monetizing your online universe whether it be through
subscription activity, merchandising, online advertising, sponsorships,
contesting and so much more. Join in the discussion and find out how to
maximize your brand's ROI in the digital world. |
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Noon to 1:30 p.m. |
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Lunch |
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1:30 to 3:00 p.m. |
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Breakout Sessions 1, 2 or 3 |
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1. Printer's-Eye View of the Universe |
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What's new and shaking in the printing game?
Well, there's that same old thing about where paper prices are going, what
with fuel prices and industry mergers.
Online proofing is new. Whaddaya need to know?
Then there's color correction for digital photography--why it should be
done by professionals.
And just about anything else you want to ask our panel. |
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2. Buying and Selling Magazines |
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Presented by Anita Matcha |
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Do you own your magazine? Or do you have shares in your magazine? Are you
interested in purchasing a magazine? It's all critically important big
picture stuff that renders day-to-day activity pale in comparison. Banking,
investment, taxation, valuation, divestiture are all very significant words
that can dramatically impact your professional life, your business
future--and your retirement. Learn what it all means so you can make the
right decisions when the time comes. |
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3. Community Building: Engaging People and
Building Readership |
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Presented by Terry Sellwood and an IRMA Panel |
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You communicate with your readership, what? monthly, bi-monthly, quarterly?
Is that enough these days? Do people expect more? Learn what members of our
panel have discovered about the promotional, and emotional, value of
e-newsletters, blogs and any other mechanism you can think of to maintain
and optimize communication with your target audience to help keep you and
your product top of mind among your readership--without whom you would have
no advertisers, no business, no job. |
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3:00 to 3:15 p.m. |
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Break |
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3:15 to 4:30 p.m. |
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Breakout Sessions 1 or 2 |
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1. TBA |
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2. TBA |
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5:00 to 6:00 p.m. |
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Annual General Meeting |
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6:00 to 8:00 p.m. |
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Closing Dinner--A salute
to New Mexico Magazine, 2009 host |
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Open 24 hours |
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Hospitality Suite |
Wednesday, October 8 |
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7:00 to 8:00 a.m. |
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Breakfast on your own in the Purple Thistle
Dining Room |
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This is included in your room rate. |
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For those leaving on the early bus, arrangements
will be made to ensure breakfast will be available. |
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Top of Page
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Things
You Need to Know |
For those who are not aware, the traditional
Nova Scotia icon for visitors is the Gaelic phrase: caid mille failte
(one hundred thousand welcomes). Your hosts at Saltscapes welcome you
in true Nova Scotian fashion with world famous warm hospitality. |
Conference Sites |
October 2 & 3
Westin Nova Scotian Hotel
1181 Hollis Street
Halifax, Nova Scotia
B3H 2P6
CANADA
(902) 421-1000
(877) 993-7846
www.westin.ns.ca
The Westin Nova Scotian
Hotel is the most historic in Halifax, having been built in 1930 as the
first classic hotel in Halifax. Originally called the Nova Scotian, the
hotel has been host to many dignitaries over the years from Her Majesty
Queen Elizabeth to the late Royal Highness Princess Diana to super star
Cher. The hotel overlooks Halifax Harbour and is located in the residential
South end of Halifax yet a quick ten minute walk to the heart of downtown
Halifax. In 1994, the hotel closed its doors for almost two years and was
almost demolished but was saved when New Castle Hotels and Resorts of
Shelton, CT purchased the historic building and re-opened it as the Westin
Nova Scotian in August 1996. May 2008 saw the completion of an $8 million
renovation to all the guestrooms and corridors in the hotel. The hotel is
renowned for its friendly accommodating staff and excellent service.
Guestrooms in the hotel have either one king, one queen or two double beds
and all have 32" flat screen TVs, refreshment centres, windows that open to
fresh ocean breezes and all the amenities you expect of a Westin. |
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October 48
Keltic Lodge Resort and Spa
Middle Head Peninsula
Ingonish Beach, Cape Breton, Nova Scotia
B0C 1L0
CANADA
(902) 295-2880
(800) 565-0444in
www.kelticlodge.ca
Keltic Lodge Resort and Spa
is located high on the cliffs of MiddleHead Peninsula surrounded by the
Atlantic Ocean in Cape Breton Highlands National Park. The resort originally
was the summer home of the Corson family from the Southern U.S. Mr. Corson
discovered MiddleHead Peninsula on a trip to Nova Scotia looking for a
location to build a home for his wife who was ill with a respiratory
disease. He built the home for her but unfortunately she passed away before
she was able to experience the grandeur and glory of the location and the
home. Mr. Corson sold the home and in the 1950s the province of Nova Scotia
bought the property, then with just the main lodge building. Subsequently,
the province built cottages staggered throughout the property and in the mid
70s built the Inn at Keltic and the Atlantic Restaurant. Both the Atlantic
Restaurant , re-built in the mid 80s after a tragic fire destroyed the
entire complex, and the Purple Thistle Dining Room have spectacular views of
the Atlantic Ocean no matter where your table is located. The Purple Thistle
offers fine dining in a traditional atmosphere while the Atlantic Restaurant
features a more casual atmosphere and fare. A 5,000 sq. ft. AVEDA spa also
overlooking the ocean was built in 2006 and offers full spa services. The
resort is considered to be an icon for the province of Nova Scotia and
co-incidentally is managed by NewCastle Hotels and Resorts, as is the Westin
in Halifax.
Keltic has three types of
accommodation choices--rooms in the main lodge that are quaint but smaller
as was traditional with room size of older hotels, rooms in the Inn at
Keltic that are very large, and cottage rooms. The cottage rooms have a
shared parlour with fireplaces and sitting area.
There are many rooms with
views of the ocean. All rooms have windows that open to enjoy the fresh sea
air and spectacular scenery.
Keltic is famous for its
excellent cuisine prepared by Executive Chef Dale Nichols, its attentive,
friendly staff and most of all the stunning views.
We have included a
property map for you to review so you are able to get a feel for the layout
of the resort prior to your arrival. |
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Registration Deadlines |
July 31, 2008 to receive early bird discount and
the opportunity to win one night's hotel accommodation
August 31, 2008 to receive
early bird discount
September 19, 2008 final
registration deadline |
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Special Hotel Rates |
See the accommodations information on the
Download page in the
Members-Only area of the IRMA Web site. |
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Conference Dates |
October 38, 2008.
Board of Directors and
Presidents Council should arrive in Halifax no later than 5:00 p.m. October
2, 2008.
Other members should
arrive by 4:00 p.m. October 3.
Schedule your return
flight from Robert L. Stanfield International Airport just outside Halifax (YHZ)
on October 8 after 2:00 p.m. as international travelers must be at the
airport two hours in advance of flight departure and customs clearance to
the U.S. is a pre-clearance process prior to your flight. |
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Time Zone |
Nova Scotia is on Atlantic Daylight Time, which
is four hours earlier than Greenwich Mean Time and one hour later than North
America's Eastern Time Zone. |
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Getting Here |
The Halifax Robert L. Stanfield International
Airport is the Atlantic Canadian centre for domestic, regional and
international flight service. With over 600 flights a week, you can travel
by air to Halifax on more connecting flights and it's easy to get to Halifax
from just about anywhere in the world. Halifax is geographically closer to
Boston (fly time 1.45 hours) and New York (fly time 2.25 hours) than any
other Canadian city and over one hour closer to Europe than any other major
North American city. There are over 20 daily flights from Toronto (fly time
2 hours), 10 from Montreal (fly time 1.5 hours) and 11 from Ottawa (fly time
1.75 hours).
Air carriers serving Halifax include Air Canada, Air Canada Jazz, WestJet,
Continental Express, Delta, United, Northwest, American Eagle, Air St.
Pierre, Condor, Zoom, Go Travel Direct Vacations, Provincial, Sunwing and
Skyservice.
Halifax Robert L.
Stanfield International Airport puts a great deal of effort into customer
service. The airport ranked first in overall passenger satisfaction for
airports worldwide with under five million passengers for the second year in
a row. In addition, Halifax was rated as best airport in the Americas of any
size for overall satisfaction, and best domestic airport worldwide. The
survey includes such world-renowned airports as London Heathrow, Sydney
(Australia), Amsterdam Schiphol, Beijing, Denver, and Vancouver.
Halifax International
Airport Authority (HIAA) is currently undergoing a multi-year Airport
Improvement Program. Recent enhancements include the completion of U.S.
Customs pre-clearance. This permits people travelling to U.S. destinations
to arrive as domestic passengers.
Use this link to see an
airline map from major U.S. cities:
Air Access Map.
If you drive, we are
working on a special conference rate on board a fast ferry between Maine and
Nova Scotia saving hours of driving called the CAT (www.catferry.com).
The drive from Yarmouth, NS, where the ferry to Halifax arrives is 2.5
hours.
Special Note to our
American Friends
The nice Canadians will let you into our country with just a drivers licence
for ID, but U.S. Homeland Security requires ALL AIR PASSENGERS, U.S.
citizens and foreign nationals, to produce a valid passport in order to
leave or enter the country. No passport is required at this time for
vehicular and marine travel.
All persons, U.S. Citizens
or foreign nationals, must present a valid passport or alternate approved
travel document to enter or depart from the United States by air.
It is strongly recommended
that all citizens of both Canada and the United States carry passports when
crossing the U.S./Canada border.
Passport Requirement by
Land or Sea
Effective January 31, 2008, U.S. Customs and Border Protection officers will
no longer accept oral declarations of U.S. or Canadian citizenship from
those traveling by land or sea.
U.S. and Canadian
travelers will be required to present:
- A government-issued
photo ID, such as a driver's license and
- A birth certificate
or other proof of citizenship;
- Orfor youth 18 and
undera birth certificate alone
OR one of the
following:
- A valid Passport
- NEXUS Card
- SENTRI Card
- FAST Card
- U.S. Coast Guard
Merchant Mariner's Card
- Military ID and
Official Orders
- I-551 Permanent
Resident Card (Green Card) for U.S. legal residents
For more detailed border
crossing information visit
www.amcits.com/passport_requirement.asp. |
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Airport Transportation |
Once you arrive at the airport, located 30
minutes from downtown Halifax, you will find limousine, car rental
companies, taxi, and shuttle bus services to transport you in comfort to
your accommodations. Limousine Service, $53; Taxi Service, $53; Shuttle, $16
one-way and $28 return. The hotel in Halifax, the Westin Nova Scotian, is
located in the heart of Downtown Halifax overlooking historic Halifax
Harbor.
Because bus transportation will be provided to and from Keltic Lodge, this
will be your only transportation cost unless you choose to rent a car. |
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IRMA Transportation |
Once you arrive at the hotel in Halifax, we will
handle transportation by motor coach to and from Keltic Lodge Resort and Spa
(unless you are not able to join us for the whole conference). Your hosts
from Saltscapes are happy to assist with any need for local
transportation in Halifax or Ingonish Beach. |
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Weather and Clothing |
Unless our American neighbours send us up the tail end of a hurricane, Nova
Scotia weather in early October tends to be clear and fine. Overnight
temperatures will dip into the 40°F range, while early afternoon
temperatures can reach the mid-70s. The resort in Cape Breton itself is
situated high on a bluff and exposed to shore winds. The location is
considered one of the most magnificent in the world.
Sweaters and windbreakers are
recommended, especially if you plan to take advantage of the outdoor
recreational opportunities available. The resort includes the #1 public golf
course in Canada, Highlands Links, and ranked #57 in the world. Cameras and
binoculars are pretty much mandatory as are comfortable walking/hiking
footwear. Fall foliage should be in full bloom for fabulous photo
opportunities.
Additional tourist/travel
information will be provided to individual attendees automatically at your
office address, particularly for the benefit of those who may wish to
consider an extended stay in this spectacular autumn destination. (Anyone
wishing to try their hand at fly fishing for Atlantic salmon in the
world-famous Margaree River should contact Jim Gourlay (jgourlay@saltscapes.com)
directly.) |
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Shipping Materials |
We welcome samples of your magazines, calendars,
promotional materials, media kits and any other collateral you wish to share
with your fellow members. These will be displayed at Keltic Lodge Resort and
Spa. The
resort will not accept any materials prior to September 24, 2008. Keltic is
an exclusive private area and couriers do NOT make daily trips. Please
ensure you allow your shipments sufficient time to arrive at the resort.
Please mark your materials
as for the IRMA conference on the outside of the box and ship materials to
the attention of:
Catherine Paget
Conference Services/F & B Manager
Keltic Lodge Resort and Spa
Middle Head Peninsula
Ingonish Beach
Cape Breton, Nova Scotia
B0C 1L0
CANADA
(902) 285-2880 |
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Questions? |
Any questions regarding the conference can be
addressed to your hosts, Jim Gourlay (jgourlay@saltscapes.com)
or Linda Gourlay (lgourlay@saltscapes.com). |
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Registration |
Registration forms (including fees, signup,
and individual preferences) are available in the Members-Only area of this
Web site. Completed signup and personal preferences forms must be
received for your conference registration to be complete. Be sure to
select the right form for your situation. Separate forms should be used
for:
- Active (magazine)
and Silver Sponsors
- Gold Sponsors
- Honorary Members
Forms for others are
available from
us002848@earthlink.net. |
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Thank You, 2008 Gold Sponsors |
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Brown Printing Company |
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2300 Brown Avenue
Waseca, Minnesota 56093
Phone: (603) 886-4891. Fax: (603) 886-1446
Web site: www.bpc.com
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CDS Global |
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1901 Bell Avenue
Des Moines, IA 50315-1099
Phone: (515) 246-6897. Fax: (515) 246-6882
Web site: www.cds-global.com
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Lane Press |
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87 Meadowland Drive
South Burlington, VT 05403
Phone: (802) 863-5555. Fax: (802) 264-1485
Web site: www.lanepress.com
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Transcontinental LGM-Coronet |
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737 Moray Street
Winnipeg, Manitoba R2G 4E2
CANADA
Phone: (204) 982-1717 x2038. Fax: (204) 889-9897
Web site:
www.transcontinentalprinting.com
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Guest Speakers |
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TBA |
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Top of Page
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