Program Schedule

This program is very close to final, but some details and scheduling changes may be posted here.  Check back frequently to see any changes as they emerge.

NOTE:This conference will be one day shorter than in recent years, saving money for IRMA as well as for you and your staff—less accommodation expense, etc.  But we’re trying to cram in as much content as in the past, so be sure to study the program and plan your time carefully to get maximum value from our time together.

September 9-13, 2011

Thursday September 8th

All Day
Board of Directors/President’s Council Arrivals and Check-in

7:15 pm
Board of Directors/President’s Council (and spouses) Dinner

Friday September 9th

All Day
General Arrivals and Check-in

7:30 - 9:00 am
Board of Directors Breakfast

9:00 am - Noon
Board of Directors Meeting

Noon
Board of Directors Working Lunch

12:30 pm - 6:00 pm
(Optional, $40 p.p.) South Lake Tahoe Excursion. Brown bag lunches will be provided on the bus.

7:00-10:00 pm
Welcome Reception and Dinner
Special Guest: TBA

10:00 pm - 12:00 pm
Hospitality Suite

Saturday September 10th

7:30 - 8:30 am
Breakfast

9:00 - 10:15 am
General Session
Susan Breidenbach: The Future of Journalism

10:15 -10:30 am
Break

10:30 - 11:45 am
General Session
Alan Deutschman Confessions of a Magazine Writer

11:45 -1:15 pm
Lunch

1:30 - 3:00 pm
Breakout Sessions:

3:00 - 3:15 pm
Break

3:15 - 4:30 pm
Round Table Sessions

  • Editorial — Story Sleuthing: How to Find Engaging & Unique Features. Moderators: Matt Brown & Matt Holliday
  • Advertising — Media kit exchange, how are you attracting/keeping advertisers? Moderator: Carrie Roussel
  • Publishing/Circulation — Increasing Profits: Revenue-Generating Ideas (Groupon, etc.). Moderators: Janet Geary & Win Holden

6:00 - 10:00 pm
Dinner on your own (Click here for dining suggestions.)

Sunday September 11th

7:30 - 8:30 am
Breakfast

9:00 - 10:15 am
General Session
Eileen White & Beth Roy: Monetizing the Digital Revolution
10:15 -10:30 am
Break

10:30 - 11:45 am
Breakout Sessions:

11:45 -1:15 pm
Lunch

1:30 - 3:00 pm
Round Table Sessions

  • Editorial/Advertising — “War Stories”: How the two departments can work together. Moderators: Carrie Roussel & Matt Brown
  • Social Media & Websites (Facebook, Twitter, Blogs, etc.)  — Strategies, ROI, effectiveness, etc. Moderator: Ashley Biggers
  • Publishing/Circulation — Cost-Cutting Measures (government vs. private funding). Moderators: Joan Henderson & Errol Laborde

3:00 - 5:30 pm
Free Afternoon

5:30 - 6:00 pm
Group Photo

6:00 - 7:00 pm
Reception

7:00 - 10:00 pm
Awards Dinner at Siena Hotel Spa Casino, Special Guest: McAvoy Layne as Mark Twain


Monday September 12th

7:30 - 8:30 am
Breakfast

9:00 - 10:15 am
General Session
Kim Pittaway: What’s Your Social Media Strategy?

10:15 -10:30 am
Break

10:30 - 11:45 am
Breakout Sessions:

  • Dedra Smith: Online Advertising Workflow: Pitfalls and Best Practices
  • JoLyn Laney: Effectively Reaching Today’s Consumer
  • Kim Pittaway: Care and Feeding of Freelancers

11:45 -1:15 pm
Lunch and Annual Meeting

1:30 -4:30 pm
Hits & Misses
(with a 15 minute break at 3:00 pm)

4:45 pm
Board buses for Virginia City

6:00 pm
Board trains.  Volunteers representing living legends will greet train riders

6:35 pm
Return to train station

6:45 pm
Farewell Dinner at Red Dog Saloon


Tuesday September 13th
Departure day