NOTE: Speakers listed below are in alphabetical order by first name.
Conference Speakers
Alan Deutschman
Confessions of a Magazine Writer
Monday, General Session, 9:00 AM
Alan Deutschman is one of America’s leading writers on change and innovation. His groundbreaking book, “Change or Die: The Three Keys to Change at Work and in Life,” debunks our myths about this crucial topic and reveals the surprising truths about what actually inspires and motivates real change.
Deutschman is the former Executive Director of Unboundary, a strategy consulting firm whose clientele includes top executives at major companies such as FedEx and Charles Schwab. In a 19-year career as a business journalist, Deutschman has been the Silicon Valley correspondent for Fortune; a senior writer at GQ, where he wrote the “Profit Motive” column; and a contributing editor at Vanity Fair, where he has co-authored the “New Establishment” power list for the past decade. Most recently, he was a senior writer for Fast Company.
Ashley Biggers
Roundtable Moderator: Social Media & Websites (Facebook, Twitter, Blogs, etc.) — Strategies, ROI, effectiveness, etc.
Sunday, 1:30
Ashley M. Biggers spearheads the promotion of New Mexico Magazine on social media (Facebook, Twitter, YouTube, and Flickr), focusing on referral traffic and has acted as associate editor for three years.
Beth Roy
Monetizing the Digital Revolution, with Eileen White
Sunday, 9:00 AM
Beth Roy is vice president, Magazines & Media for CDS Global. Beth oversees all account management groups for CDS Global in the Consumer and Business-to-Business markets.
Beth began her career at CDS Global as a marketer in Creative Mailing Solutions. Since then, she has partnered with a variety of customers while working in Client Services. Her prior responsibilities also included a key role in the creation of CDS Global’s Engage digital strategy.
Before joining CDS Global in 1993, she had experience in call center management, distributor network sales and direct mail marketing.
Beth graduated from the University of Northern Iowa with a degree in Business/Marketing. She has served on the executive boards of both the Beacon of Life Foundation as well as the Fulfillment Management Association.
Carrie Roussel
Media kit exchange, how are you attracting/keeping advertisers?
Saturday, 3:15
Carrie oversees all aspects of advertising including sales, layout, collection, and final approval for each bi-monthly issue of Nevada Magazine, Nevada Events & Shows, Las Vegas Events & Shows, and the annual Nevada Visitors Guide.
Dedra Smith
Online Advertising Workflow: Pitfalls and Best Practices
Monday, 10:30
Dedra has worked for 20 years as a publishing consultant. She continues to use her extensive experience in the areas of content creation, online ad workflow, scheduling, print production, print buying, contract negotiation, launches and acquisitions, and workflow solutions to help publishers save money, create efficient workflows, and be perceived as smart buyers in the marketplace.
Eileen White
Monetizing the Digital Revolution, with Beth Roy
Sunday, 9:00 AM
Eileen White is vice president of Global Marketing & Communications for CDS Global. In this position, Eileen directs CDS Global’s lead generation, vertical marketing, global marketing and communications functions, including public relations, events, advertising, earned media and sponsorships.
Eileen joined CDS Global in 1987 and has held many substantial leadership positions within the company including Workforce manager for Operations, director of Creative Mailing Solutions, market manager for Enterprise Data Solutions and client sales director for Client Development Services. As director of Marketing, she served as a key executive successfully developing, organizing and launching the company’s marketing strategy.
Errol Laborde
Roundtable moderator: Cost-Cutting Measures (government vs. private funding), with Joan Henderson
Sunday, 1:30
Errol is Editor in Chief at Louisiana Life.
Guy Rocha
Myth Busting/Getting the Facts Straight
Sunday, 10:30
Raised in Las Vegas, Guy received a BA from Syracuse University in New York, MA from San Diego State University, and pursued post-graduate study in history at the University of Nevada, Reno.
Guy was State Archivist at the State Library & Archives for 28 years. He received the Award of Merit from the American Assn. of State and Local History in 2007 for outstanding contributions to Nevada history. The NV Press Association designated Guy its First Amendment Champion in 2009.
Guy has published two books, written numerous articles and book reviews. He first published the Historical Myth A Month column beginning January 1996 and it is posted on the Nevada State Library and Archives website. Since 2000, he has a bi-weekly myth-busting column in the Reno Gazette Journal.
For almost 13 years, Guy hosted a live, call-in radio talk show on KPTL in Carson City known as the Monday History For Lunch Bunch. He was a rotating host for the High Desert Forum on Reno-based KUNR, National Public Radio, from June 2001 to June 2008.
Guy has worked with public television station, KNPB, Channel 5, in Reno, and been featured in the The Nevada Experience series and The House with a History series.
Beginning in December 1996, the A&E Channel broadcast a 4-hour historical documentary on Las Vegas, and Guy was interviewed and served as a consultant to the production.
Guy (GLR Productions) has produced and directed four historical documentaries for the Nevada State AFL-CIO, The Rise and Fall of the Comstock Miners Unions (2003); Goldfield: A New World Order, Failure of a Dream (2004); They Died to Make the Desert Bloom (2005); and Whose Right to Work? (2006).
Janet Geary
Roundtable Moderator: Increasing Profits: Revenue-Generating Ideas (Groupon, etc.), with Win Holden
Saturday, 3:15
Janet is Publisher of Nevada Magazine.
JoLyn Laney
Effectively Reaching Today’s Consumer
Monday, 10:30
Ms. JoLyn Laney is the deputy director of marketing and advertising for the Nevada Commission on Tourism (NCOT), the state agency responsible for marketing Nevada as a travel destination. In this position, she is responsible for the development and execution of the agency’s marketing goals and strategies, budgets, and day-to-day operations. She oversees the marketing, advertising, interactive, and research initiatives.
Under Ms. Laney’s direction, NCOT successfully balances traditional and emerging media to promote Nevada as a premier travel destination.
Google has recently partnered with the Nevada Commission on Tourism on two case studies that showcased NCOT’s effective use of the Google Display Network and Google’s In-Stream Video.
Joan Henderson
Roundtable Moderator: Cost-Cutting Measures (government vs. private funding), with Errol Laborde
Sunday, 1:30
Joan Henderson is the publisher of Oklahoma Today, the official magazine of Oklahoma.
Kim Pittaway
What’s Your Social Media Strategy?
Monday, 9:00 General Session
Care and Feeding of Freelancers
Monday, 10:30
I’m an award-winning journalist with publication and broadcast credits that include Reader’s Digest, More Magazine, Best Health, Homemaker’s, Chatelaine, Cottage Life, CBC Radio’s The Current and others. I’m the former managing editor and editor-in-chief of Chatelaine, a 6-time finalist for the National Magazine Awards and in 2008, co-winner of a Canadian Science Writers’ Association Award with my sister Tina for the radio documentary Tina and Kim’s Watery Road to Hell. For magazine work, I’m represented by the Canadian Writers Group.
I consult with publishers and corporate clients on print and online brand strategies, with clients including Magazines Canada, Microsoft Canada, Foodland Ontario, Green Living Enterprises, Canwest Digital Media, St. Joseph Media and others.
Lee Little
Using Smart Phone Apps to Extend Your Brand
Saturday, 1:30
Every story needs a storyteller. BarZ Adventures is a technology company providing the tools and expertise to help publishers tell their stories, extend their brands and create new advertising platforms through Smartphone applications. Lee Little, Founder & CEO, has over 25 years of technology experience to help publications “go mobile”.
Matt Holliday
Roundtable Moderator: Story Sleuthing: How to Find Engaging & Unique Features, with Matt Brown
Saturday, 3:15
Matt is Editor of Pennsylvania Magazine.
Matt Brown
Social Media 101, Saturday, 1:30
Story Sleuthing: How to Find Engaging & Unique Features. Roundtable, moderating with Matt Holliday, Saturday, 3:15
Editorial/Advertising — “War Stories”: How the two departments can work together. Roundtable, moderating with Carrie Roussel, Sunday, 1:30
Matt Brown is the editor of Nevada Magazine
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Rick Farrell
Importance of Integration Selling
Sunday, 10:30
Richard P. Farrell is President of Tangent Knowledge Systems. Having been responsible for sales and business development for nearly 25 years, Richard brings a tremendous depth of experience and results to his audiences. His passionate, provocative and interactive style encourages audience participation, learning, and improvement while providing practical, usable “time tested” information. Richard stresses a non-selling posture that allows the sales person to play the role of a “change agent” rather than a product-centric transactional sales person.
Susan Breidenbach
The Future of Journalism
Saturday, 9:00 AM General Session
Susan Breidenbach is a certified social media specialist and certifiable technophile who has been covering information technology as a journalist and industry analyst since 1984. Her magazine experience includes editor in chief and editorial director of a McGraw-Hill computer magazine group, and she has a master’s degree in journalism.
Tony deRonnebeck
Cover Images & Layouts That Sell
Saturday, 1:30
Tony is Art Director at Nevada Magazine
Win Holden
Roundtable Moderator: Publishing/Circulation — Increasing Profits: Revenue-Generating Ideas (Groupon, etc.)
Saturday, 3:15
Win is Publisher of Arizona Highways.